HOW I WORK

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WHATEVER YOU NEED. I GOT IT


My services are typically offered—though not limited—to writing the copy of sales and marketing materials for advertising agencies and small businesses. I have a soft spot for non-profits, so I also provide them my expertise for projects including:

 

  • Fundraising Letters (Acquisition and Renewal)

  • Newsletters

  • Brochures

  • Press Releases

  • Print Ads

  • SEO Copy

  • Case Studies

  • SEO Copywriting

 

Below you will see a procedural outline of how I tackle each project—without any padding or protective head-gear.

 

I go all out.

PHASE I: ESTABLISH PROJECT SCOPE

My rates are set on a fixed per-project basis. But I can’t start the work until we discuss and determine a specific and defined scope of work.

I go about this by presenting you a project briefing, asking specifics such as:
 

  • What type of copy are you looking for?

    • Print Ads, Brochures, Video Scripts, Press Releases, etc.
       

  • How many pages do you need written?
     

  • If it’s for web content, what type of pages are they?

    • Home, Services, Contact Us, Promotions, etc.
       

  • Have you already prepared content yourself?

    • If so, how much?
       

  • Have you established an ideal length? Are you open to my suggestions?
     

 

So why all this fuss with questions?
 

Because clarity strengthens purpose. Having a clear and targeted project makes my work more effective. More effective means better quality. Better quality means more business for you.
 

More business means… Well, you know where this is going.
 

I prefer doing these briefs through e-mail because when something is written, there is no misunderstanding intent. If for some reason e-mail is not an option for you, you can call me. 

PHASE II: PROPOSAL

Once the scope of the project is set, I’ll send you a quotation or proposal with listed details of the job and comprehensive pricing including: rounds of revisions, meetings, and any incidentals.
 

NOTE:  If you make any major changes to the project scope after I’ve already started the work, this will affect the established turn-around time.
 

At this point, I reserve the right to charge hourly for any added and unexpected work that carries over past the deadline.

PHASE III: HALF UP-FRONT

It’s self explanatory, standard-practice, and non-negotiable--50% up-front

PHASE IV: TURN-AROUND

Time is a precious commodity. It’s so dangerously limited. So the sooner you brief me, sign off on the proposal, and send the first 50%, the more likely I can find that precious time to set aside for your needs.
 

Once that time is set aside, I am committed to deliver you the best I have to offer.
 

Delivery time depends on
 

  • Amount of materials you supply

  • Your approval times

  • How much material I’m producing

 

I respect my clients, so I respect the deadlines. I guarantee that your project will be delivered on time and you’ll love it.

PHASE V: BRIEFING

At this stage, we’ll run through the briefing either on the phone or via e-mail. I’ll have some more questions for you, but these will be focused on the following:
 

  • Target audience—their needs and wants.

  • Marketing objectives.

  • Company culture/Brand Personality.

  • Discuss your feeling and wants for the determined project.
     

Once the briefing is completed and after I have the following, I can get to work:
 

  • Signed proposal or quote.

  • 50% up-front payment.

  • Any background material or assets.

PHASE VI: PROJECT COMMENCEMENT

After everything has been signed off, I’m ready to start writing the copy.
...
My copywriting projects are delivered in electronic format—MSWord.docx or doc.

PHASE VII: DRAFTS AND REVISIONS

My copywriting projects are usually comprised of three versions of your documents. I write out three drafts and you get two rounds of revisions.

 If you want additional rounds of revisions, know that you’ll be charged at an hourly rate. All of this will be established in the proposal.

 

PHASE VIII: GETTING TOGETHER

I don’t usually include any meeting time in my quotes.
 

I understand that some clients really prefer the familiarity and reassurance of working things out face-to-face. It’s understandable. But do mention this from the beginning so I can factor it into costs.
 

Meetings will be charged at an hourly rate; travel time and costs will also be included.

PHASE IX: THE REVIEW

The agreement of the time period for your review and signing off the materials I deliver to you will be established at the beginning. After all it is your project, so feel free to establish the timings. But they have to be within reason.
 

Reviewing copy is a very slow and deliberate process and it can take a lot of time. It is in your best interest to go through the documents sentence by sentence for reassurance that the brief is met.

PHASE X: THE FINAL PAYMENT

Once the project is completed, I’ll send you the invoice. My payment terms are seven days.

PHASE XI: TIME TO SALSA

Ok. To be honest with you, I can’t dance. I’ve been diagnosed with “three-left-feet” syndrome—tragic really. But if you feel inclined to dance after this is wrapped up, then show those moves.
 

After the project is over, we should both be feeling like we can crash a dance reality show. But seriously … You’ll be happy with the final product.
 

The only thing I ask from my clients is to send me an e-mail with a brief testimonial and a sample for my personal swipe file.